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Channel: Le blog de la Stratégie marketing » Claudia Pavel
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Le web social : un territoire business à s’approprier 2/2

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La première partie de mon article met en évidence à quel point notre nouveau réflexe de rechercher online avant de s’engager financièrement impacte le business-model des entreprises. Influencer pour mieux vendre Pour mieux vendre les responsables marketing doivent adapter leurs outils pour être capables d’influencer le parcours online de prise de décision d’achat. A l’heure

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